3D News &3D TV 18 Dec 2009 02:13 am
Sony + RealD = 3D TV
Sony Corporation and RealD announced a technology partnership aiming to provide immersive 3D home entertainment to consumers beginning in 2010. The pact includes Sony licensing the stereoscopic RealD Format, know-how in producing active and passive 3D eyewear and other RealD technologies. Sony and RealD have been closely working together to create a better 3D experience at movie theaters for years. The parties will now join forces to deliver a similar premium 3D entertainment experience to the home.
“Sony has its proprietary LCD panel driving technology to reproduce full HD 3D images on the screen of new “BRAVIA” LCD TVs, which will work in sync with new 3D eyewear based on RealD’s technology. We are excited to work with RealD in bringing 3D to the home,” said Hiroshi Yoshioka, Executive Deputy President, Officer in charge of Consumer Products and Devices Group, Sony Corporation.
Read more here from the WSJ.
Related posts: